Make sure you have a website, however basic it is. One page websites, as long as they contain the essential information, can still reap rewards if laid out well. Obviously, if you’re selling products you’ll need an e-commerce platform. Shopify, Woocommerce, Squarespace, Magento – there are lots of options for all budgets. If you’re not sure what’s right for your business then get in touch for a chat.
Create your own data. Install Google Analytics on your website (or another data tracking system – there are other players in the market available!) and start to get to grips with the basics. Being better informed with data that YOU OWN, means you don’t have to rely on social media to tell you who and where you should sell your products/services. You might be surprised to find that your target audiences aren’t on Facebook or Instagram and are in fact coming from Pinterest or directly from your email marketing campaigns!
Email marketing is not dead! Take advantage of email so you can ALWAYS reach your potential clients and make offers whenever you want without being at the mercy of social media and whether it feels like working or showing your posts to 100 or 10 people that day. A well-run email marketing programme will consistently outperform the organic reach of your social media posts.
Leverage other forms of digital advertising. Depending on the type of business you own or manage, digital advertising may offer more effective avenues than social media to reach your potential customers. Google Adwords PPC [pay-per-click] marketing is an option as is display advertising. While not always the most effective for clicks and conversions, display advertising can drive a tremendous amount of awareness for a relatively inexpensive cost.
Write a blog. Producing written content can help increase brand awareness, drive people to your website and make people see that you are an expert at what you do – and a blog can do this much more effectively than social media. The consistent production of organically discoverable, high-quality content encourages new and existing audiences to interact with your products and services, whilst offering SEO benefits for years to come.
Leverage word of mouth referrals. As a marketing agency, we’ve found that one of the best ways to reach customers has been and always will be word of mouth. Offering commissions or discounts to customers who bring new customers to your business is a great way to grow your business.
And if it fits your industry, consider using affiliate marketing. It offers a great way to use other networks for your business’ growth.
Optimise your website. Instead of spending lots of money on social media advertising that doesn’t generate results for your business, invest time, money and effort in revamping your website Search Engine Optimisation (SEO). Making more of an effort with your website SEO will result in the growth of your audience. It’s a longer-term plan but it’s more sustainable too. Most importantly, it could be a more cost-effective way to grow your business.