What is a marketing plan?
As a business owner you need to know your strategy – a clear set of plans, actions and goals that outline how your business will compete in a particular market, with a product or number of products or services. And in order to achieve that strategy and grow your business, it all comes down to planning. Once you know your strategy, you can then write and create your marketing plan.
Marketing should not be seen as a tick box exercise. If you don’t know why or what you’re marketing then you’re really wasting your time and effort – and probably money! Careful planning of your marketing efforts will produce business success for the long term, help you be more organised, as well as building strong foundations for growth.
So what actually IS a marketing plan?
Put simply, a marketing plan is the execution of your strategy; the roadmap of tactical marketing efforts that help you achieve your marketing goals. Your plan is your detailed overview of what you will do, where you will do it, when you will implement, and how you will track success.
If goals or objectives for a business’ marketing activities haven’t been set or thought through, then how can you decide if the business has achieved what it set out to do? As they say, a goal without a plan is just a wish.
From your website to social media, to content and the channels you will engage on with potential clients, your marketing plan – in order to meeting your business objectives and produce results – should include the following:
The last important purpose of a marketing plan is it provides a template for you to review the success of your efforts. Without reviewing marketing campaigns in terms of what worked and what didn’t, how do you know where to spend your future time and budget?
By having a marketing plan that’s reviewed and tracked, you will see a real benefit to your small business’ successes. Your marketing plan doesn’t have to start at the beginning of a year (so don’t use this as a get-out clause!) – it can be created and implemented at any time.
And if you really don’t think you’re ever going to get round to writing a marketing plan, let us do it for you. We’ll work with you to gather the information we need to create a realistic and effective marketing plan that you can implement (or we can do that for you too!). Just drop us a line and we’d be happy to have a chat.